Be sure to check out part one of my article in the March/April 2010 issue of MLS Marketing Library Services on marketing the value of librarians and information professionals. In it I talk about the background of the SLA Alignment Initiative, the highly discussed and volatile proposal for a name change to SLA, and how the initiative has provided information and tools to help us market our value to our managers, leadership or whomever.
MLS Marketing Library Services Newsletter March-April 2010
In the second part of the article, to appear in the May/June issue, I will discuss the next phase of the Alignment Initiative and how you can apply all this information to your own working environment. Watch for it!!
Librarians manage a lot of information, much of it still in paper or other ‘analog’ formats (microfilm, videotape, etc.). There are many ways we can help minimize the impact of information services on the environment. It can be just what we do personnally, in our departments, in conjunction with others in our organization and also how we help to promote a culture of eco-friendly practices. I recently was an invited speaker to address this subject at the Southern California Association of Law Librarians (SCALL) Institute in Ventura, CA.
Going ‘digital’ is a good way to reduce and minimize the use of paper and the environmental impact paper has through its production, distribution, storage and disposal. At the same time, we have to understand that digital content and its access also has an environmental impact. For instance, in the article “Revealed: the environmental impact of Google Searches” in the London Times Online January 11, 2009 ” “a one-hit Google search taking less than a second … produces about 0.2g of CO2” according to Google. The article has an interesting overview of the environmental impact on searching and there are a number of others available. This is all a work in progress, but it is good that we examine the issue holistically and each do our part, however small or large, to counter-act the impact our presence and practices have on the environment.
One of the key relationships in the information business is that between buyers and vendors of information products and services. The relationship often starts out simply as a buyer-seller connection, but because of the complexities of purchasing or licensing content in print or electronic form, the connection typically grows stronger. Negotiating licensing contracts becomes a key component and knowing how to conduct a good negotiation is important for any information professional responsible for obtaining content. Sometimes a more cohesive relationship between buyer and services provider is needed and that is where a partnership comes into play.
On Tuesday, February 9th, I gave a webcast on these points as part of the SirsiDynix Institute series. The webcast was recorded and you can see it by clicking on the image of my first slide of the presentation below.
Negotiating and partnering with vendors a key skill
You will have to register with the Brighttalk webcasting service to view it if you aren’t already registered, but registration is free and it is likely you will want to play other webcasts in the series as they are a great way to broaden knowledge about information services-related topics. Please make comments about the webcast as I’d be very interested to hear thoughts about it.
Lots of topics to blog about and I’ll do that soon. Just wanted to post this to show some things I’m thinking about. Heard a lot of interesting things at KMWorld in San Jose this past week and will blog shortly with more details.
Meantime, if you are a member of SLA, please be sure and vote regarding the name change from SLA to Association for Strategic Knowledge Professionals. I am voting FOR the name change as it is more inclusive and sets a direction for the future. More on that topic soon too!