Tag Archives: Marketing

Holding tablet while giving a presentation isn’t creative

Anyone who knows me knows I enjoy technology though I’m not as early an adapter as others who must have the latest thing the day it is available. However, lately I’ve seen more people speak in front of an audience without a podium or table holding onto their iPads or equivalent tablets. Last week I heard a talk by an author about creativity and the only thing ‘creative’ was he read notes and excerpts from his book off his tablet holding it awkwardly on his forearm. If the tablet is being used to its potential to access interesting apps to show or other uses, great. But if it is only a replacement for simple index cards or similar ‘old fashioned notes’ vehicle, what are you trying to convey? OK, I get it, you have the latest gadget, it cost a bunch of money, maybe you want to write it off as a business expense, and at the very least want to show it off. However, that in itself is not creative or practical. It also looks quite awkward and the audience is waiting for it to careen off your forearm and crash onto the floor.
Let’s think about the tools we use, how we use them, and what impression we want to give to those viewing our use. Sometimes we get it right, but more and more people get it wrong. Let’s not be those latter people!

Marketing our value: the SLA Alignment Initiative

Be sure to check out part one of my article in the March/April 2010 issue of  MLS Marketing Library Services on marketing the value of librarians and information professionals. In it I talk about the background of the SLA Alignment Initiative, the highly discussed and volatile proposal for a name change to SLA, and how the initiative has provided information and tools to help us market our value to our managers, leadership or whomever.

MLS Marketing Library Services Newsletter March-April 2010

In the second part of the article, to appear in the May/June issue, I will discuss the next phase of the Alignment Initiative and how you can apply all this information to your own working environment. Watch for it!!