Category Archives: Marketing

Holding tablet while giving a presentation isn’t creative

Anyone who knows me knows I enjoy technology though I’m not as early an adapter as others who must have the latest thing the day it is available. However, lately I’ve seen more people speak in front of an audience without a podium or table holding onto their iPads or equivalent tablets. Last week I heard a talk by an author about creativity and the only thing ‘creative’ was he read notes and excerpts from his book off his tablet holding it awkwardly on his forearm. If the tablet is being used to its potential to access interesting apps to show or other uses, great. But if it is only a replacement for simple index cards or similar ‘old fashioned notes’ vehicle, what are you trying to convey? OK, I get it, you have the latest gadget, it cost a bunch of money, maybe you want to write it off as a business expense, and at the very least want to show it off. However, that in itself is not creative or practical. It also looks quite awkward and the audience is waiting for it to careen off your forearm and crash onto the floor.
Let’s think about the tools we use, how we use them, and what impression we want to give to those viewing our use. Sometimes we get it right, but more and more people get it wrong. Let’s not be those latter people!