Category Archives: Marketing

Back to Basics: Value of Professional Associations and Conferences to You and Your Organization

It is timely to remember and share some thoughts about the value of a professional association. The value comes from not only being a member but also by being active in one way or other because despite issues that occur in any organization, they have their value both short and long term.

The SLA Leadership meeting in New Orleans is coming up in a few weeks and the annual meeting in Cleveland will be in June. It is a great opportunity to meet colleagues, enhance leadership skills, and enjoy the city.  January and June are some of the prime conference times for librarians and information professionals. Do you participate in one or more of these? There are many other meetings and activities that occur throughout the year that are also valuable but that are not necessarily directly associated with a professional associations and those should be considered as well.

OK, so what is so good and valuable about these things? The information industry is turning upside down and sideways many times over and has been for a long time. Participating (notice I don’t say attending) in conferences in person or at least virtually enables you to hear about what is going on and talk with other people who are dealing with all of it.

A couple of key points:

*Conferences are a good investment if you take full advantage of what they offer – so while everyone’s financial situation is different, just because your employer doesn’t pay for your expenses doesn’t mean you can’t/won’t/shouldn’t participate. Success comes from investing your time, effort and money throughout your career, not just when you earned your graduate degree. You invested in your education to get yourself going in a career. It doesn’t stop there. You have to continue to invest in yourself and as stated previously that takes time, effort and oh yes, money. Let’s look at this a bit more closely in a way you may not have done so previously.

Many times people complain about the cost of conference registration, workshops and the typical travel costs on top of that. Indeed, it is an investment and sometimes it is just not feasible to have that kind of expense on a regular basis. But how about this. Think about how much it costs for a credit hour at a typical university — not when you went to school (for those of us who have been around a while), but now. The cost will be on average several hundred dollars to $1,000 and lots more (depending upon the school) per credit hour. This adds up to lots of thousands of dollars over a one to two year period. If you were willing to spend that kind of money to get your degree, don’t you think spending a small portion of that on a reasonably regular basis to keep yourself informed and well prepared is worth it?

Another point is the opportunity to meet friends and colleagues you already know and to make new friends. Many people talk about how they discovered a job opportunity or learned something new or simply made some new, fabulous friends at a conference. The job marketplace is more dynamic than ever, and you never know what may change at a moment’s notice. It is not unusual to have a career in many different arenas over time, and those contacts you make at conferences become invaluable in understanding what is possible. All in all, it’s important to invest in yourself and take advantage of the many opportunities provided in lifelong learning at conferences and by other means.

 

Putting knowledge to work — skills and experience learned through real life SLA activities

One of the tag lines used in the past for the Special Libraries Association has been “Putting Knowledge to Work”.
This year SLA had an in-person leadership summit in January in New Orleans that by all accounts was a valuable experience for the attendees. While I am currently president-elect of the Southern California Chapter of SLA and this would have been an appropriate meeting to attend, I was already committed to too many other things at the home base and could not take the time or expense. More on that shortly. That being said, I am very glad others were able to take advantage of the opportunity to gain leadership training and commiserate with colleagues.

So, why was I not there? I was “putting knowledge to work”. This year I am a co-host to a very important international meeting of approximately 40 librarians and other representatives of the Biodiversity Heritage Library partners. The event is happening in mid-March and I need to use all energies toward this effort as well as keeping things going in my daily work responsibilities as a solo librarian in a very busy institution. I plan to do some reflection on this whole process after the event is done.

Requirements for the meeting includes gaining senior management commitment to the event, collaborating with colleagues, arranging and scheduling facilities, contracting with vendors for catering, negotiating funding, and so much more. Having had many opportunities to do these tasks over the years as part of leadership opportunities in SLA, I knew I could put this knowledge to work. I have had training and learning opportunities in various jobs and other associations, but not as much as through my involvement in SLA.

So, in short, I wasn’t at the SLA Leadership Summit because I was using the skills and experience from SLA and needed to focus on details at home base. I do plan to attend the Leadership Summit next year and encourage others to do as well whether they are an elected, appointed, or aspiring leader.

Holding tablet while giving a presentation isn’t creative

Anyone who knows me knows I enjoy technology though I’m not as early an adapter as others who must have the latest thing the day it is available. However, lately I’ve seen more people speak in front of an audience without a podium or table holding onto their iPads or equivalent tablets. Last week I heard a talk by an author about creativity and the only thing ‘creative’ was he read notes and excerpts from his book off his tablet holding it awkwardly on his forearm. If the tablet is being used to its potential to access interesting apps to show or other uses, great. But if it is only a replacement for simple index cards or similar ‘old fashioned notes’ vehicle, what are you trying to convey? OK, I get it, you have the latest gadget, it cost a bunch of money, maybe you want to write it off as a business expense, and at the very least want to show it off. However, that in itself is not creative or practical. It also looks quite awkward and the audience is waiting for it to careen off your forearm and crash onto the floor.
Let’s think about the tools we use, how we use them, and what impression we want to give to those viewing our use. Sometimes we get it right, but more and more people get it wrong. Let’s not be those latter people!