Category Archives: Marketing

Putting knowledge to work — skills and experience learned through real life SLA activities

One of the tag lines used in the past for the Special Libraries Association has been “Putting Knowledge to Work”.
This year SLA had an in-person leadership summit in January in New Orleans that by all accounts was a valuable experience for the attendees. While I am currently president-elect of the Southern California Chapter of SLA and this would have been an appropriate meeting to attend, I was already committed to too many other things at the home base and could not take the time or expense. More on that shortly. That being said, I am very glad others were able to take advantage of the opportunity to gain leadership training and commiserate with colleagues.

So, why was I not there? I was “putting knowledge to work”. This year I am a co-host to a very important international meeting of approximately 40 librarians and other representatives of the Biodiversity Heritage Library partners. The event is happening in mid-March and I need to use all energies toward this effort as well as keeping things going in my daily work responsibilities as a solo librarian in a very busy institution. I plan to do some reflection on this whole process after the event is done.

Requirements for the meeting includes gaining senior management commitment to the event, collaborating with colleagues, arranging and scheduling facilities, contracting with vendors for catering, negotiating funding, and so much more. Having had many opportunities to do these tasks over the years as part of leadership opportunities in SLA, I knew I could put this knowledge to work. I have had training and learning opportunities in various jobs and other associations, but not as much as through my involvement in SLA.

So, in short, I wasn’t at the SLA Leadership Summit because I was using the skills and experience from SLA and needed to focus on details at home base. I do plan to attend the Leadership Summit next year and encourage others to do as well whether they are an elected, appointed, or aspiring leader.

Marketing our value: the SLA Alignment Initiative

Be sure to check out part one of my article in the March/April 2010 issue of  MLS Marketing Library Services on marketing the value of librarians and information professionals. In it I talk about the background of the SLA Alignment Initiative, the highly discussed and volatile proposal for a name change to SLA, and how the initiative has provided information and tools to help us market our value to our managers, leadership or whomever.

MLS Marketing Library Services Newsletter March-April 2010

In the second part of the article, to appear in the May/June issue, I will discuss the next phase of the Alignment Initiative and how you can apply all this information to your own working environment. Watch for it!!