Marketing our value: the SLA Alignment Initiative

Be sure to check out part one of my article in the March/April 2010 issue of  MLS Marketing Library Services on marketing the value of librarians and information professionals. In it I talk about the background of the SLA Alignment Initiative, the highly discussed and volatile proposal for a name change to SLA, and how the initiative has provided information and tools to help us market our value to our managers, leadership or whomever.

MLS Marketing Library Services Newsletter March-April 2010

In the second part of the article, to appear in the May/June issue, I will discuss the next phase of the Alignment Initiative and how you can apply all this information to your own working environment. Watch for it!!

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