About 6 years ago a new area of tools was developed that helps collect and measure mentions of research articles online. Altmetrics helps to gather information about research and enables expansion of the understanding of the awareness and potential value of the research. The field is known as altmetrics and it supplements the typical information found with citation analysis that form the basis for impact factors. There are a few companies with products and services providing altmetrics. I am working with the Altmetric for Institutions product from Altmetric – a Digital Science company based in London, UK .
Librarians in research institutions would find this set of tools of interest and can read my paper or watch a presentation I gave about it at the VALA2016 conference in Melbourne, Australia in February 2016. This is the link for it: http://www.vala.org.au/vala2016-proceedings/1000-vala2016-session-6-hulser.