In an article in the NY Times about I.B.M.’s continued success due to more focus on services and less on hardware and software, Irving Wladawsky-Berger, a former senior technology strategist for I.B.M., is quoted saying “As the components of technology — especially hardware — become inexpensive and commoditized, you want to focus less on the components and more on how customers want to use technology.” The article is: “Huge Payoff for I.B.M. After a Shift” – http://nyti.ms/62TKeb
Substituting the words information and ‘print materials’ or other formats for content in this quote, I think you get an interesting thought: “As the components of [information] — especially [print materials?] — become inexpensive and commoditized, you want to focus less on the components and more on how customers want to use [information].”
It is very easy for information professionals to focus on managing objects, ensuring they are in their right place for retrieval, etc.. But the harder, and frankly more interesting work that is likely also much more valuable is collaborating with clients to help solve their questions — being an active services provider. Something we should all keep in mind as we see the increasing pace that information is being made available to all via e-books, Twitter and whatever else is on the horizon in our future. It is not about the format, it is about the information in whatever container it happens to reside. With this bit of a shift in focus, which a number of information professionals across all kinds of libraries and services are already doing, our value can be made that much more evident.